Priorities in a fast moving startup

This is not exactly a technical discussion, but is closely related to how we developed and continue to work on Instamojo. We started Instamojo two years ago, in 2012. The constraints we had, as the only two software developers in a band of four people, were vastly different than ones we have now. 

Continue reading uses Instamojo to collect payments online

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Ashtavinayak uses Instamojo to collect payments online for their package tours. 
Ashtavinayak organises package tours for Ganesha devotees from Mumbai and Pune.
We spoke to Sejal Padhye (Owner of Ashtavinayak Dot Net) to talk about his experience with
Instamojo. She shared her views and gave us valuable product feedback. 


How did you find out about Instamojo ?

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Why A Simplified Payment Solution Is A Big Boost

When I started online retail in 2002, payment gateways were few and paying online using a card was rare. I remember ordering my college bag for Rs 199 on COD and using FabMart to order a Fanta bottle on Cheque-On-Delivery terms. You could imagine the kind of investment e-commerce players used to envision in the pre-payments revolution.


Fast forward to 2014, we are in an economy that is moving online fast. While you can accuse me of betting against online payments / shopping with PriceBaba, fact remains that both offline & online medium would exist powerfully. Continue reading

Instamojo helps Adister ease their payment processes

We had a quick chat with the Adister team to understand how Instamojo enables them to accept payments online. Shubham Agarwal shares his experience here:


”I really thank Instamojo for their excellent service & intuitive user interface”- Shubham Agrawal, Co-Founder Adister

What does Adister do?

Adister sells quality notebooks which are sold at low price. Adister carries advertisements on the cover pages of these notebooks, which makes them an immensely effective medium to advertise amongst youth. Adister’s notebooks are currently available in Delhi NCR region.

How did we come to know about Instamojo and was it a good fit for us?

Just when I was frustrated with current payment gateways, I posted a question in NextBigWhat and someone suggested Instamojo. As it turned out, we happened to make a very smart decision.

Instamojo solved the most troubling section of our operation. No initial investment involved and easily understandable user interface and extremely good customer service. I really thank Ms. Neha Jha, for her assistance by attending our calls even in non-office hours.

How did Instamojo help us?

In our current edition we are manufacturing over 10,000 notebooks, to be manufactured by 3 differently-abled people hired by us. We ran an online crowd-sourcing campaign, which has raised a total sum of INR 77,000. Our target for the campaign is INR 300,000. Contribute for the campaign here.

Instamojo helped in easing the process and with each contribution, we were more motivated to reach our target.

What should Instamojo improve upon?

We actually did not face any problem using Instamojo. The interface is perfectly fine, easy to use, with excellent features like “Pay what you want” but I feel Instamojo must have an add-on feature of automated mailing on any transaction.

Introducing Physical Goods

We had been flurried with requests by you for collecting payments for physical goods on our platform. Up until now, you could do it with some hacks and it was not very convenient. We thank you for bearing with us until we could build this feature.

You can now collect payments for your physical goods on Instamojo by just choosing “Create a Link” and then selecting the option to sell Physical Goods. 



Everything else is just as simple and as wonderful as you have come to expect from us. This is just the start, we are coming up with more stuff that eases selling such goods for you. Watch this space!

My first day @ Instamojo

After 15 days in Sikkim, I was back to civilisation and was all excited to start working @ Instamojo

I was anxious about my first day at work. I had that feeling in my stomach which was trying to unsettle me. I woke up at 8 am and was all set to leave for office by 9:30. But to my dismay I ended up boarding a wrong bus which ensured that I reached office only by 11 am.

I was relieved when I saw that there were only 3 people in office by then apart from me. And here I was trying hard not to get late on the first day at work. 

After settling down, I got my email account setup along with some of the other services which I may need, to do my work on a daily basis and slowly in no time the office was buzzing with the Monday morning nuances. 

I started exploring the product and was trying to spend time with each team member to understand what they do. The product is quite intuitive and simple.

Instamojo is a payment platform which enables people to accept payments by providing a link which they can use on Facebook, Twitter or on their websites. You can accept online payment for goods sold or services rendered with out any hassle or need to setup. 

Simple is what I guess defines what we do at Instamojo. We don’t like complicated. 

It was almost lunch time and we went out to eat some dosas and watermelon juice and were discussing work during our lunch time. I then went through the entire support forum trying to understand the product better and then moved on to support tickets to understand what issues customers face on a daily basis. 

It was time for the evening chai and I must say we get nice chai just around the corner of our office building. After the chai break we again got back to work and I began discussing what I will be doing the next day. 

I am all excited and want to settle down as fast as possible. Work seems fun here and I hope it stays that way……. 

-  Ruchir Kanakia

Now Email All Your Customers in 1-Click

In one of our recent updates, we introduced the resolution center, which made it simpler for your buyers to contact you post a transaction with any feedback or concern which they had.

Now, we have another update that will definitely excite you. As you already know that we gave you the functionality to send emails to your buyers from Instamojo dashboard itself. However, you had to send emails to them individually. Now with this update, you can send emails to some or all of your customers at the same time – with additional filtering conditions.


For example, you can select which customers you want to send the email to, and send it at one click of a button. Isn’t that simple!

Q. How can this be used?

Ans: It can be used to upsell or cross-sell. You can intimate your customers about new products that you’re offering. You can also send them additional note about an upgrade or information related to their purchase too.

Q. What points should I bear in mind while using this functionality?

Ans: Instamojo has been, and will always be very strict about “no-spam” policy. As such, you should be careful about how you use this feature and ensure that it is something that your customers need and will appreciate.

Q. How can I get this feature?

Ans: By default, this won’t be active for all users. If you need it, just send us an email at and we will activate it for you. 

Note: this feature is in trial mode right now.

UPDATE (dated: March 13, 2014) – now send file attachments too. 

As always, do send us your feedback on the same; we love hearing from you.