How to Market Your Small Business in India

by Deepak Kanakaraju on March 18, 2015

Any successful business owner will tell you; marketing is the key to a growing business. And, as Constantin Stanislavsky said, there are no small parts, only small actors. So whether you’re selling books out on the street or coaching material on the internet, here are some ideas to market your small business in India:

1. Build a Website for Your Business

With the rapid use of the internet today, it is very important to have a website for your business. This way, you will be able to easily reach a large audience without much effort.

Websites provide a platform where you can conveniently display the goods and services offered by your business. You should ensure that the website has a friendly user interface and that the prices of all your products are clearly shown. With solutions like you can also start collecting payments for your products and services from your website.

Apart from a website, think about a mobile app for your business, if it is financially feasible. Freelance app developers are a boon, find them on and

[click to continue…]

Instamojo Partners with KitschMandi to Simplify Payments

by Deepak Kanakaraju on March 13, 2015

Instamojo is partnering with KitschMandi for simplifying payments. KitschMandi is organizing a weekend event at Pebble, Bangalore. The Weekend is a two day festival in Bangalore featuring the best musicians, live art, shopping, and food.

Cover photo

For more information, you can visit KitschMandi’s Facebook Page.

[click to continue…]

We always hear about the big corporates and their salary packages, but did you know that majority of India earns their living from small businesses? And while some of these businesses can be gender specific, most are not. Whether or not this inspires the entrepreneur, it is, nonetheless, a wise idea to explore some of these business ideas that do not require a lot of money to start.

Business Concept Enter India

When deliberating on how to start a business, be it big or small, the immediate pre-requisites that come to mind are startup money (capital) and space (e.g. shop, office). But if you already had access to these, you would be busy making money and not reading this blog. [click to continue…]

Instamojo Transaction Fee is Down to 1.9% Now!

by Deepak Kanakaraju on March 10, 2015

Instamojo believes in democratising payments. We make collecting payments for your goods and services as simple as sharing a link, so you can focus on doing what you do best – creating them.

Screen Shot 2015-03-10 at 2.48.26 pm

In line with this, we are constantly making our product simpler and giving you better tools to make your business more productive. And what better way to take things forward than by reducing our fees? It’s down to a remarkable 1.9% now!

Make the most of it by collecting payments from anyone, anywhere in India.

For those retailing digital goods directly on our platform – wherein we host and deliver the product – our transaction fee remains unchanged at 5%.

For physical products, services, memberships and other payments, the transaction fee is the new, reduced rate of 1.9%.

And don’t forget to keep an eye out on our Appstore, we’re taking it to the next level!

Spread the Mojo!
Instamojo Team

At, we take great pride in design and user experience. This helps us in providing our users best in the industry conversion rates. This is adhered to irrespective of the device – smartphone, tablet or a PC.

Links are promoted by users on various social media which have a strong mobile presence. As is the trend, a growing number of users are making payments via mobile devices using 2G/3G connections. This presents a unique set of challenges. Here are some factors that we had to consider while designing the experience.

1. Responsive Design

The entire Instamojo app is responsive in nature. This is more so for the payment pages. We try to have the right amount of content there displayed to the buyer, with no extra markup.

IMG_6567 (1)

The payment form adjusts to the smallest of screen sizes and leaves ample room for aesthetically keying in payment details using the relevant keypad.

[click to continue…]

Do You Need to Register a Company to Sell Online in India?

by Deepak Kanakaraju on March 2, 2015

A question that a lot of micro-entrepreneurs have when they get started: Is it necessary to form a company and register it before one can sell online? The simple answer is NO.

Online shopping concept. Vector illustration.But the answer is not always simple for a question like this. In this article you will learn about when and why one should register a company.

1. Selling Services as a Freelancer (Individual)

If you are selling services as a freelancer or individual, there is no need to register a company. Freelancers such as consultants, authors, designers and so on just need a bank account in their name and they can receive payments to their bank account for the services they sell.

This bank account can be a savings or current account. Savings account will earn you interest and the bank will let you keep your account status as savings if your transaction volume is low. If you do too many transactions, the bank will ask you to convert your account into a current (checking) account.

The payments can be in the form of cash deposits, cheques, online NEFT transfers, PayPal deposits, International wire transfers or payments from [click to continue…] is a Mumbai based startup founded by Harshit Jain and Piyush Bothra. With, you can order healthy and tasty food that will be delivered at the station of your choice while you are travelling in a train.

The food is served with leak proof packaging & a pre-packed cutlery set to give you the best possible meal experience. As a gesture of their commitment to customer service, they guarantee delivery with a money back promise of up to 200%. uses to receive payments online and we had the chance to ask Piyush, a few interesting questions.

Instamojo: What is the story behind

Piyush: The inspiration for came from our own experience. Both of us have had long train journeys in the past where we had to travel from our place of work to our native places. The biggest problem and challenge we faced during travel was the non-availability of good food.

There were very limited options and the availability of healthy food was not a choice. You would have experienced this yourself during train journeys in India. When we decided to become entrepreneurs, the choice was obvious. We knew that a problem existed and we decided to build an organized and seamless solution for this problem.

[click to continue…]

Rentomojo is an online furniture rental company started by IIT graduates. With Rentomojo, one can rent all the required furniture for the house for as low as Rs.1,500 per month.


The minimum rental period for furnitures is 6 months. If you are moving to a new city for a short period, Rentomojo will be a God-send for you. As of now, Rentomojo provides services only in Mumbai, Navi Mumbai and Thane, but they will be expanding to other cities soon.

Rentomojo uses to receive payments online. We had a chance to ask Geetansh Bamania, the CEO and Founder of Rentomojo a few interesting questions.

What is the Story Behind

10720f7Geetansh: We all have relocated within the cities in the past four years and were consumers to rental space ourselves. We all felt the need to rent out home essentials either when relocating or starting up a venture.

When we got a basic understanding of the economics involved in this business and understood the inefficiencies in the rental ecosystem, we all jumped in.

Why Did You Choose to Use to Solve Your Payment Needs?

The biggest reason to go for Instamojo is the startup vibe and the energy which you won’t find in any of the traditional players. There was a issue cropping up on the first day and we could reach out to someone to fix it.

Customer service after purchase is what orgs neglect all the time and this is where most of the disruptions will come in. And of course it was damn easy to set up and use it with the prototype with no upfront fee.

Are You Happy with Our New Daily Payout Structure?

The daily payouts are helpful to keep our books clean on a daily basis which is the backbone for any company.

Why and How did You Name Your Startup

Kid you not. The name was there in my head when we named us. But frankly, we are set out to fill that void in your life and give you that instant happiness which you get from owning a lifestyle at an affordable cost which is what the identity represents.

How Does Instamojo’s API Help You?

Instamojo payment API will be useful as we will be passing the parameters to only one link.

What Improvements Would You Like to See in in the Near Future?

With scale the only thing that matters with the payment gateway is the transaction fee which Instamojo will have to keep competitive.

Get Payouts to Your Bank Account Everyday from!

by Deepak Kanakaraju on February 13, 2015

Instamojo has always been committed to help you manage and grow your business. In line with that, we are glad to announce we will now make daily payouts to all users collect payments using our platform.

Payouts will be processed every business day, and you will receive within 3 days of any transaction. 

For example, if you receive payments to your Instamojo account on a Monday, the payout to your bank account will be processed on the following Thursday.


Please note that payouts to bank accounts are processed only on business days and not weekends.

I hope you are excited about out new payout structure. We would love to hear your thoughts. Leave a comment below!

Video: How to Create a Payment Link with

by Deepak Kanakaraju on February 13, 2015

“If you can’t explain it to a six year old, you don’t understand it yourself.” – Albert Einstein

And while our support team loves chatting with you, we though we’d make their lives a wee bit easier with this video tutorial:

In two minutes you’ll see how to create a payment link on Instamojo, the different types of payment links out there and what you need to get started.

Tell your friends, neighbours, ajji, Collecting payments online was never this easy. And of course, drop in a comment to tell us what you thought of the video!