How to Send Bulk Email to Your Customers With Instamojo’s Bulk Mail System

bulkmailOnce a customer pays you money and buys something from you, it doesn’t end there. If you are selling a product or a service, staying in touch with your customers is very important. It involves getting feedback about your products, ensuring customer success, understanding their needs and perhaps selling to them again.

According to the book Marketing Metrics: The Definitive Guide to Measuring Marketing Performance by Paul W. Farris, it is 50% easier to sell to an existing customer than to a new customer. is committed to making life easier for sellers and merchants by taking care of the technology so that you can take care of your customers. The best way to stay in touch with your customers via email would be to use Instamojo’s Bulk Email System.

Continue reading in 2014 — 10 Facts that can be used for Profits!

Let me start by wishing you all a very happy new year and may year 2015 brings you all the deserved happiness in the world.

I want to take this moment to reflect 2014 for all of us. In 2014, we have seen lot of ups & fair bit of downs — but all in all, it’s been a very successful year for us. We have keen constantly at work to delight you and bring new features & releases that brings more opportunities for you & your business’ growth while stabilizing old feature-sets for a profitable outcome.

So without further ado, let me put some statistics, facts & numbers of 2014 which I believe would help you understand what worked & what didn’t for you — but most importantly how you can get more smarter, diligent & relevant for your customers in 2015 with

1. Organic search is important & relevant – both in terms of visibility & sales transactions. Here’s one pie-chart depicting the trend for 2014.

Instamojo Search Contribution in Volume Sales in 2014 - INDIA

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Increase Your Sales & Revenue by Inviting Affiliates to Promote Your Product Through

Would you like to extend your reach and sell more of your products and services through

Dumb question! Sorry! Everyone would like to have more sales! That is a simple question, but the answer is also very simple!

Affiliate System!

Affiliate marketing is the act of promoting other’s products and services for a commission. There are thousands, if not lakhs of entrepreneurs and businesses who are ready to promote other’s products and services for a commission. This is called affiliate marketing.

To let affiliate marketers promote your product as an affiliate, you need a system to track the sales and reward your affiliates. Usually developing such a system costs a LOT of time and money. But since you collect payments using, you need not worry about it!

At we have a Merchant Affiliate System which you can activate from the App Store. (News! Merchant Affiliate System is free for All Users! No strings attached!)

All you need to do is visit the App Store from your Instamojo dashboard and get the Merchant Affiliate System App for Free.

affiliate system

Once you activate the merchant affiliate system you will see the Affiliates option for each link that you have created.

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Get SMS Notification Every Time You Make a Sale on

At we strive to make selling online as easy as possible. Part of the selling experience includes getting notified immediately after you make a sale. This helps you know when your marketing campaign has worked and enables you serve your customers immediately after the sale happens. That’s why apart from email notifications, we are introducing SMS Notifications. The SMS Notification app is located on our App Store.


You can subscribe to this app anytime and It costs 30 credits a month. Once you subscribe to it, you will receive SMS notifications to your registered mobile phone every time you make a sale. Now you can be notified of new transactions even when you are not connected to the internet.

Here’s how the SMS would look like:


We made sure that we included the buyer’s phone number on the notification – this helps you contact your customers immediately, if required.

I hope you like this feature. Try it today at the Instamojo App Store. You may be lucky enough to have some credits in your app store already. If not you can buy credits.

You can also invite your friends to and get free credits. You will get 10 credits on Sign-up, 30 credits on Verification, 100 credits on their first sale!

If you have any feedback or comments about the SMS notification app, leave a comment below. We love to hear from you!

Switch Idea uses Instamojo to accept online payments for NTAT

Guest Post by – Niranjan Yadav, Co-Founder & CEO of Switch Idea

The web has changed everything about how businesses and people work. In our opinion, it has made it much better. No business can now truthfully say that they don’t depend on the internet for anything. The internet is now part and parcel of the professional experience. We believe in the positive way in which the web can make business processes simpler and people more accountable.

Switch Idea is a website which focuses on connecting students to companies so that they can discover the best internships and entry level jobs in a hassle free manner. We have said earlier how the internet has transformed business but we still feel that there is lot of work to be done yet. We have chosen to focus on small aspect of the recruiting industry i.e internships and entry level jobs. There is a reason for that. As students and fresh graduates, we felt that there were not enough opportunities for students to connect with companies. Jobs depended more on which college you graduated from rather than how good you were at your particular field. We started thinking about how could we best use technology to solve this problem? The result was Switch Idea and we have been building it for 6 months now. We recently revamped the whole website and made it much easier to use. You should check it out here.

Continue reading Raises Series A From Kalaari Capital To Democratize Payments

We have some news for you today, and we are very excited about it. Even more so, we are super excited to share this moment with you & congratulate you as well.

We have raised our Series A funding from Kalaari Capital to build our vision of democratizing payments for everyone viz, individuals, micro-merchants, infopreneurs, freelancers, SMBs etc with our innovative link-based payments platform. Our previous investors like Blume Ventures, US-based 500Startups and others have also participated in this round.


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[Announcement] Embed Instamojo Payment Button on your Website

One of the reasons Instamojo makes selling and collecting payments simple for you is that you don’t need to do any setup or integration. In fact, you don’t even need a website at all. We have many who collect payments by simply sharing links over email, social media, messaging services like Whatsapp etc.

Having said that, Instamojo works beautifully even if you have a website. In fact, collecting payments from your website itself is simpler than ever before.

We have released Instamojo Payment Button. For each link that you create, you are provided with a 1-line of code that you can paste anywhere on your website. And this code becomes a button, which lets you collect payments from there.Instamojo Remote Checkout Button Continue reading

Now Refer users and Earn Credits

All you lovely folks out there, your support has been tremendous for us. Not only have you helped us understand the potential of what we’re doing, but you have passed on the Instamojo word to your near ones which has helped us grow.

Knowing that there are so many out there is one of the things that keep us going. Now we want to make this easier for you, and reward you for referring your near and dear ones to Instamojo.

We are launching the Instamojo Referral System.

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[Announcement] Introducing Instamojo Appstore & More

We at Instamojo, at the core are rethinking payments & commerce from a fresh perspective. We often ask ourselves,

  • What if we can bring the simplicity of card payments to the world of non-tech people? Achievement unlocked.
  • What if we marry design with commerce for a better outcome on conversion? Achievement unlocked.
  • How about rethinking P2P commerce based on design, fulfillment & distribution? Achievement unlocked.

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Why Should You Collect Payments Online?

One of the most important considerations that a merchant makes while evaluating online payment options is how they compare against offline payment options- such as cash and cheques, or online payment options that were not build with merchant payments in mind- such as NEFT. Merchants who are not accepting online payments might just be losing out on a large number of potential sales and may actually be paying larger fees in aggregate while accepting only offline payments.
Thought I’d  list out all the tangible benefits in accepting payments online:

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